Rooted in wooden hanger business for 26 years, we have been providing hanger supplying service to brands from luxury to fast fashion. We are professional hanger manufacturer and have been exporting hangers to brands in Europe, USA, Japan, Australia, etc. Although in recent years, with development of domestic brands, we started business with local customers like JNBY group, which has set up 5,000 stores all around China, oversea market still contributes the majority of our business.
So why we can stay in the market for 26 years? Why there is a need for customized hangers? Let’s look into this.
From the very beginning, Mr. Zhang Shengchun, founder of Dadi hanger realized he was going to start a hanger wholesale business instead of retail business. Even though back in 1990s, Dadi haven’t got ability to ODM hangers, so we started with hanger OEM service.
The reason for this is because, he noticed customized hangers provides value for brands.
First, customized hangers provide Brand Identity. They can feature the retailer's logo, colors, and branding elements, reinforcing brand identity and making the store more recognizable. Also, Using branded hangers throughout the store creates a cohesive look that aligns with the retailer's overall aesthetic and marketing strategy.
Customized hangers are usually designed by the brands’ own designers. Because they have solid understanding about the brand and its tone. Hugo Boss’s designers told us in a meeting:”hanger color is essential. If you can’t find it in a pantone color book, please refer to our actual sample. It’s very unique and can only found in our brands.” At first we were surprised how strict they are about the color, even 5% difference is not acceptable. But then we realize why it’s like this because the whole shop is in this tone.
Customized hangers can add a personal touch to the shopping experience, making customers feel valued and appreciated. Unique hangers can create a memorable shopping experience, encouraging customers to return and share their experiences with others.
One of Mr Zhang’s early customer once told him at his traditional tea table:”hanger is a small thing but it’s very important as my customers can feel it, touch it, and look at it at very short distance. So, please do it as an artwork!” This gives very deep impression to Mr. Zhang and set up the standard in his mind.
In the era of internet, the presence of hanger is even greater than before. Unique and aesthetically pleasing hangers can encourage customers to take photos and share them on social media, providing organic marketing opportunities.
Last but not least, many retailers are increasingly focused on sustainability. Customized hangers made from eco-friendly materials can align with a retailer's commitment to environmental responsibility.
This trend becomes more and more obvious in recent 1-2 years. The new series of hanger and mannequin we developed for MUJI, a national brand in Japan and famous around Asia, are using ocean bounded plastic material to help saving the ocean.
If you’d love to know more about customized hangers and mannequin, we are here to help.
