In recent years, with the gradual rise of domestic brands, more young people are willing to try domestic brands. With the rise of the national tide, many local original brands have been sought after, especially the apparel brand market ushered in a “blue ocean” opportunity.
Domestic brands are well versed in the psychology of domestic consumers and the development of e-commerce. In 2021, the number of WeChat users will exceed 900 million, Douyin DAU will exceed 600 million, and Xiaohongshu will exceed 300 million. With the rise of e-commerce, social media, live broadcast and other platforms, more and more people are active on platforms such as WeChat, Weibo, and Xiaohongshu. Platforms continue to accumulate users, and the ways in which products effectively reach consumers are constantly increasing.
Changes have also imposed higher requirements on the responsiveness of the brand. In the face of emerging marketing methods, compared with overseas brands, domestic brands are well versed in the psychology of local consumers and the logic of e-commerce growth, and can adjust their strategies in a timely manner. Foreign brands can enjoy e-commerce traffic dividends and seize development opportunities.