The China Garment Association said the steady development of China’s garment industry is still under great pressure due to the continuous spread of the global epidemic, as well as the spread of sporadic cases and even local clusters in China.Related clothing display clothes hanger industry is also severely frustrated
At the same time, the year 2020 will also accelerate the closure or exit of many brands that did not develop well in the domestic market.
French women’s clothing brand Etam has entered the Chinese market for more than 20 years, but it is facing bankruptcy and liquidation. ZARA has also closed many Chinese stores. As its global supplier of clothing hanger, the number of cooperative orders has also been reduced a lot.
Jeanswest, as of 2019, Jeanswest has closed 1,300 stores in China.At the beginning of 2020, Jeanswest Australia announced that it has entered the voluntary custody process and entered the bankruptcy liquidation stage.
Not only that, but more importantly, very few top companies will achieve positive growth in the shoe and clothing industry in 2020.
But the epidemic was really just the catalyst. It represented the arrival of a new competitive ecology.So, how to deal with consumer change, the answer is digital.
In the past two years, many top brands have invested heavily in this digital aspect. The requirements for enterprises are not only capital and technology investment. From the overall perspective of international brands and domestic brands, the top brands have achieved first-mover advantages.
Nike reported revenue of $10.6 billion versus $9.145 billion expected;Net profit was $1.518 billion (YOY+11.05%).Achieving an 11.05% increase.By channel, digital sales were up 82%.
Uniqlo has been transforming into a “digital consumer retail company”, that is, digitalization has been introduced from design, production, manufacturing, sales to all employees. Currently, more than 60% to 70% of Uniqlo’s marketing is on the digital side, including mobile phones, self-media, and other new media platforms.
Anta’s digitisation had a bumper year last year.In 2020, the market value of Anta exceeded HK $300 billion, and it successfully became a blue chip stock 13 years after its listing.
Anta and Uniqlo are our long-term cooperative customers. With the digital transformation of the company, we have also launched clothes hangers that meet the new market positioning to show and enhance the brand image.
Digital transformation will be a watershed for future competition, as we move from experiential decision-making to digital decision-making.
Our company specializes in the production and design of hangers for more than 20 years, with the forefront of the market design and development department, to provide more customers in line with the brand image of the display hanger and schemes