Wal-mart is launching a new fashion brand Free Assembly. The new brand have 250 stores and will debut online and offline this week.
The new brand offers fashion essentials for both men and women, with fall collections each item ranging from $9 to $45.
Wal-mart looking to increase sales of clothing in an attempt to turn its e-commerce business into a profitable one.
wal-mart has been a relatively weak on Fashion sector, so in recent years Wal-Mart has bought brands such as ModCloth, Bonobos, outdoor brand Moosejaw and women’s plk-plus clothing maker Eloquii ect brand ,It also recently revived the stylish Scoop brand.
Walmart’s online grocery orders have surged since March, e-commerce business is booming, with revenue up 74% in the first quarter.Thus, expanded fashion group will bring profit to Wal-Mart’s e-commerce business in further.
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